Trends
Engineering Trends
Designed the annual brand building Trends project with a cross-functioning teams of over 20 stakeholders. Initiated and championed operational efficiency between web, print and localization teams. The goal was to build equity, engagement and generate awareness to grow NI’s reputation as a thought leader. The HTML and print launched in eight languages.
- 65,136 unique visits on ni.com
- CTR: 32%, exceeded 11% target
- 4,155 full report downloads
Creative Team
- Shannon Hicks – Lead Designer
- Jessica Crowley – Print Art Directors
- Brent Burden – Web Art Directors
- Allie Verlander – Photography Art Directors
- Komal Buyo – Presentation Design
- Zack Woods – Illustration Design
- Gerald Codina – Cover Design
- Scott Mercer – Production and Localization
- Alan Escobedo – Web Coordinator
- Claire Goodwin – Contact Nurturing
- Johanna Gilmore – Editing
- Rodney Hargrave – Editing
- Chris Denholm – Project Managers
Mance Haines – Project Manager
Aerospace and Defense Trends
Designed to drive loyalty and engagement with existing accounts and continue to educate test leaders, focusing on modern deliverable (printed and mobile optimized) to be used by our account sales teams at onsite and industry events.
Creative Team
- Shannon Hicks – Lead Designer
- Jessica Crowley – Print Art Directors
- Brent Burden – Web Art Directors
- Allie Verlander – Photography Art Directors
- Zack Woods – Illustration Design
- Scott Mercer – Production and Localization
- James Gordon – Digital Marketing Strategist
- Alan Escobedo – Web Coordinator
- Claire Goodwin – Contact Nurturing
- Johanna Gilmore – Editing
- Rodney Hargrave – Editing
Mance Haines – Project Manager
"Trend Watch 2019 was the best looking, most professional, and most on-brand Trend Watch to date,
and we have Shannon to thank for that!"
