Collateral
As part of the in-house global creative group for a $309 million B2B tech firm, focused on both the NI brand and multiple product lines. Engaging, collaborating with and educating stakeholders across product, engineering, sales teams and executive leadership.
Our team streamlined the marketing collateral and improved brand consistency while decreasing creative team reviews and shortening project timelines by 25%+.
The corporate collateral focused on upholding the brand as a trusted adviser to engineers and scientists.
Brochures
Streamlined marketing collateral redesign and improved brand consistency internationally by creating new templates and comprehensive content requirements, which decreased creative team reviews resulting in shortening project timelines by 25%+ plus we audited and updated annually.
Introduces the platform, product family, how NI solves customer problems and briefly explore some technical content.
Creative Team
- Shannon Hicks – Designer/Associate Art Director
- Jessica Crowley – Print Art Director
- Allie Verlander – Photography
- Scott Mercer – Print Production
- Stacy McNichol – Print Production
- Johanna Gilmore – Editing
- Rodney Hargrave – Editing
Case Studies
Created a new design system for Premier and Product Case Studies. The Premier Case Studies objective is to show the impact of customers’ success on people and the world while piquing the interest of potential customers.
Creative Team
- Shannon Hicks – Designer/Associate Art Director
- Jessica Crowley – Print Art Director
- Allie Verlander – Photography
- Scott Mercer – Print Production
- Stacy McNichol – Print Production
- Johanna Gilmore – Editing
- Rodney Hargrave – Editing
Academic Covers
Charged with Art Directing course wear covers with a London agency to redesign, templatized and implementing new product bands for training and certification programs.
Used on-location or virtual classrooms and labs to teach the fundamentals to advanced skills for hardware and software.
Creative Team
- Shannon Hicks – Designer/Associate Art Director
- Jessica Crowley – Print Art Director
- Chris Denholm – Project Manager
- Scott Mercer – Print Production
- Johanna Gilmore – Editing
Annual Reports
Art directed and designed the annual 10-K covers. Designed to help inform potential investors or current shareholders about the company’s performance.
Creative Team
- Shannon Hicks – Designer/Associate Art Director
- Jessica Crowley – Print Art Director
- Chris Denholm – Project Manager
- Stacy McNichol – Print Production
- Johanna Gilmore – Editing
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UX DESIGNER, ART DIRECTOR AND SENIOR VISUAL DESIGNER